On the basis of this concept, PWNA (Proven Winners North America) introduced new varieties to the flower markets in the USA, which proved to be a great hit.
And after that, new European members from the UK, Spain, Italy, Denmark, Slovakia, Poland, Sweden joined and in 1999, PWEU (Proven Winners Europe) was officially founded.
In Japan, the first practical activity as PW was started when Superchunia Mini was introduced in 2001. PW was born in response to the wishes of flower consumers all over the world who never stop seeking exciting new varieties. PW members in different regions in the world are processing trials of new varieties and convincing the necessity of PW through same activity in each territory.

The purpose of PW is the breeding of new varieties and the trial and evaluation activity is done simultaneously in each country. Even for marketing and promotional activities, all members attend international meetings on a regular basis to focus on the same design, schedule for same varieties under the same brand. PW is working on the simultaneous introduction of outstanding varieties all over the world, similar to PW’s concurrent development of flower varieties across the globe.

PW’s major activities to establish superiority in the market
1. Supply of new varieties, clean cuttings
2. Development of new exciting varieties
3. Implementation of a ‘clean stock’ program to supply only clean, healthy stock plants

The aim of these activities is to create new promising varieties, and bring them into concurrent trial programs to compare their environmental adaptation in each territory. This is the most mutually beneficial marketing program, where everyone is satisfied, from the growers to the consumers.
To be a PW member, it is required not only to be specialized in flower
production, but also to meet the following conditions;
　To have a high standard of production technique and cleanliness.
　To be well experienced in the development and introduction of new products
　To respect that products are all protected by plant breeder’s rights to understand the concept of intellectual property rights, and to be active in collecting royalties for the breeders
　To be wise and honest in your commercial activity
　To be cooperative with other PW members

This PW project provides the most exciting products for consumers.
In Japan, you may find unique character of the varieties because of the unique Japanese climate.

The Osteospermum Symphony series varieties are developed by a Japanese breeder and were brought into the PW program by PW Japan in 2000 and they have achieved big sales all over the world. The 2002 Symphony production is reported to have made up almost 50% of all the Osteospermum production in the world.
PW Japan will assist breeders and enhance the PW program, which can satisfy flower consumers all over the world.